Marketing Plan for Smart Phone - 3186 Words

Harsh Japra (A-21) Jaspreet Kaur (A-22) Karan Chauhan (A-23) Sanya Kharbanda (A-24) Anish Kirolikar (A-25) Marketing Plan for Stylister Smartphones 2012-2013 Contents EXECUTIVE SUMMARY 2 SITUATIONAL ANALYSIS 3 Customers 3 Competitors 3 Company 5 Context 5 SWOT ANALYSIS 5 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 OBJECTIVES 6 MARKETING STRATEGY 7 MARKET SEGMENTATION 7 TARGET MARKET 7 POSITIONING 8 MARKETING MIX 8 Product 8 Price 10 Pricing and Profit Margins 10 Place 11 Promotion 13 Marketing Budget 13 REVIEW AND CONTROL 14 MARKETING ORGANIZATION 14 CONTINGENCY PLAN 14 BIBLIOGRAPHY 15 EXECUTIVE SUMMARY HCL, a 35 year old enterprise, founded in 1976, is one of†¦show more content†¦While wireless penetration in urban areas has increased significantly over the last few years, rural and semi-urban areas continue to be under-penetrated. The medium segment is likely to be the fastest growing with 240 million handsets in 2014 (Source: Analysys Mason). SWOT ANALYSIS Strengths Amazing products and features: HCL is planning to provide some outstanding features like multi-touch, cloud storage and Google play store. Low cost of production: With its plants located all over India, HCL bears a low cost in production due to availability of labour at cheaper rates. Effective promotion campaigns: HCL has been promoting its products through famous celebrities and will approach some for our smart phone. Experience of tablets and laptops: HCL has prior experience of manufacturing and selling laptops and tablets. Weaknesses Weak brand image in the market: HCL has still not been able to enhance the brand name in the market. Weakness in tier 1: HCL has always a weakness in TIER 1 sectors. Opportunities Increase penetration in Smart phone market: Since HCL has not yet entered this market; it has a very huge opportunity to establish itself in this market. Entry into international markets in future: HCL has the potential to make its presence felt on the global scale eventually, as it establishes itself in the domestic market. Threats Increasing competition from local and international players: With well-established players like Nokia,Show MoreRelatedApple Inc. Marketing Plan1502 Words   |  7 Pages Apple Inc. Marketing Plan Executive Summary Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among manyRead MoreMarketing Research Proposal - Blackberry Iphone Essay1171 Words   |  5 PagesReclaiming the Smart Phone Market M. 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